Industry Chart

task 3 evaluation

This task relates to task 1, and to gain a Merit or Distinction in this unit you will need to look at 1 media industry in more detail. For you chosen industry you will need to explain the structure of that industry,

Employment: Newspaper

Companies that exist in this industry:
The Times-The Sunday Times (National)
The Sun-The News of the World (National)
The Daily Mirror-The Sunday Times (Mirror Group)
The Guardian-The Observer (Media)
The Crawley Observer-The Crawley News (Local)
The West Sussex Gazette (Local)
The Daily Mail-The Sunday Mail (Associated)
London Evening Standard (Evening Standard)
The Independent-The Sunday Independent (Media)
The Daily Telegraph-The Sunday Telegraph (Media Group)
The People (Mirror Group)

Include some facts and figures:

Total Readership of the Newspapers:

UNWEIGHTED SAMPLE	20475
EST.POPULATION 15+ (000s)	25424
Daily Newspapers - 6 Day AIR
The Sun	13.6%
Daily Mail	9.9%
Daily Mirror/Record	8.3%
Daily Mirror	6.4%
Daily Record	1.9%
The Daily Telegraph	3.5%
The Times	2.9%
Daily Star	2.1%
Daily Express	3.1%
The Guardian	2.1%
The Independent	1.1%
Financial Times	0.4%

The people who read...
The Sun would be DE class men and women.
The Daily Mail would be C1 and C2and c2 class men and women.
The Daily Mirror would be DE class men and women.
The Daily Telegraph would be C1 and C2 class men and women.
The Times would be AB class adults.
The Daily Star would be C1 and C2 class men and women.
The Daily Express would be C1 and C2 class adults
The Guardian would be AB class men and women.
The Independent would be ABC1 and ABC1C2 class adults.
The Financial Times would be AB class adults.

A: Upper Middle Class-higher managerial, administrative or professional.
B: Middle Class-intermeiate managerial, administrative or professional.
C1: Lower Middle Class-supervisory or clerical and junior managerial, administrative or professional.
C2: Skilled Working Class-skilled manual workers.
D:Working Class-semi and unlike manual workers.
E: Those at the lowest levels of subsistence-casual or lowest grade workers, pensioners and others who depend on the welfare state for the income.

discription of the corporations that own the major companies in this sector:

The News Corporation that own seven of the major companies above are...

News International: It's owned by Rupert Murdoch's News Corporation until June 2002,when it became News International PLC, the corporation major titles are published by three main companies, Times Newspaper Ltd, News Group Newspapers and NI Free Newspaper Limited.

News of the World: The News of the World is a british tabloid newspaper published every Sunday. It is published byNews Group Newspapers of NewsInternational, itself is subsidiary of Rupert Murdoch's News Corporation, and can be considered the Sunday sister paper of the Sun.

The Sun: The Sun is a daily tabloid newspaper published in the United Kingdom and Ireland (Also known as the Irish Sun) with the highest circulation of any daily English Language newspaper in the world, standing at an average of 2,972,763 copies a day in February 2010.
It is published by the News Group Newspaper of News International, itself a subsidiary of Rupert Mudoch's News Corporation.

The Sunday Times: The Sunday Times is a Sunday broadsheet newspaper, distributed in the United Kingdom. The Sunday Times is published by Times Newspaper Ltd, a subsidiary of News International, which turned out to be owned by News Corporation owned by Rupert Mudoch.

The Times: The Times is a daily national Newspaper published in the United Kingdom since the year 1785, when it was known as the Daily Universial Register.
The Times and it's sister paper the Sunday Times are published by Times Newspaper Limited, a subsidiary of News International. News International is entirely owned by the News Corporation Group, headed by Rupert Mudoch.

Times Literary Supplement: The Times Literary Supplement (or TLS, on the front page from 1969) is a weekly literary review published in London by News International, a subsidiary of thr News Corporation Group owned by Rupert Mudoch.

Rupert Mudoch: Keith Rupert Mudoch (born in March the 11th 1831) is an Australian-born American media mogul. He is the founder, a major shareholder, chairman, and managing director of News Corporation (News Corp). Beginning with one newspaper in Adelaide, Mudoch aqquired and started publications in his native Australia before expanding News Corp in the Unaited Kingdom, United States and Asian Media Markets.

The Sun is structured by the News of the World, The Gaurdian by the Observer, The Times by the Sunday Times and the Daily Mirror by the Sunday Mirror, each structure of the sister newspapers represents the same as any other newspaper with the news of the day, the funny pages, competitons, the sale ads, the job ads, the house ads and the car ads, except for all of this is printed and sold during the weekend and tells you what happens throughout the world during the two days when we get time off work.

The Popularity of The Sun Newspaper:

The Sun newspapers is by far the most popular newspaper ever to be printed in the UK because it was established in the year 1964 so it's forty six years old this year, it has a national coverage of what's happening in the world, the calculation total range of The Sun is 1,000,000,
also known as one million copies sold in a year and the total range of Newsreaders who buy and read The Sun is 3,000,000, also known as three million readers a year.

Quality and Skill for a job

Quality:

Can evidence a fantastic track record in consultative solution selling.

Has drive, assertion and the ability to communicate with others in a logical and friendly manner.

Can remain confident in negative situations with the ability to influence and persuade others to create imaginative solutions to difficult problems.

Is adventurous, optimistic, positive, open minded and respectful.

Is positive, confident & will motivate people to give their best results.

Is competitive, imaginative, enthusiastic, inspiring, systematic and precise.

Can assert authority in order to meet agreed deadlines and can overcome problems which may get in the way of their achievement.

Skill:

Understands multi channel brand marketing services and digital media.

Radio, Newspaper and TV

3. You now need to gather some research into the three industries that you may be interested in pursuing after college.

You will need to produce information on the following subjects and print it for your folder (industry section)

Radio:

NBC-International

Mercury FM-Local

Classic FM-National

BBC Radio 1-National

BBC Radio 2-National

BBC Radio 3-National

BBC Radio 4-National

BBC Radio 6-Digital

BBC Radio 7-Digital

Five Live-National

Virgin- National

XFM-National

Surrey and Sussex-local

Newspaper:

The Times-National

The Guardian-National

The Daily Mirror-National

The Sun-National

The News of the World-National

The Daily Mail-National

The Daily Express-National

The Observer-National

Crawley Observer-Local

Crawley News-Local

West Sussex Gazette-Local

West Sussex County Times-Local

TV:

BBC-National

ITV-National

Channel 4-National

Five-National

Sky One-National

Virgin1-National

David-National

CBBC Channel-National

CITV-National

Disney Channel-National

Cable Channels-National

NBC-International

· What are the major commercial companies in each Industry? (print copies for your folder)

· What types of jobs can you apply for and where could these jobs possibly lead?

i.e. Film (runner) to Film (Camera Person) to Film (Producer) to Film (Director)

Art and Design, Camera operating, Hair and Make-up, Journalisim, Lighting, Performers, Production, Sound, Studio, Broadcasting Technology and First Jobs in TV.

· What type of skills would you need, to apply for a job in each of your chosen industries?

The best skills possible in every field like Journalisim, Camera work, Writing Drama, Editing and Programming.

· Can you find a job or some work experience that is related to your industry of choice? (print a copy for your folder)

Job Profile:

Broadcasting Journalist

Camera Operator (PSC TV)

Camera Operator (Studio and OB)

Boom Operator

Good IT Skills

4. Write up your notes into three mini reports (min 150 words). Each report should contain details of the following.

· Historical Origins and developments within the industry

The origin s of mechanical television can be traced back to the discovery of the photoconductivity of the element Selenium by Willoughby Smith in 1873, the invention of a scanning disk by Paul Gottlieb Nipkow in 1884 and John Logie Baird's demonstartion of televised moving images in 1926. On March 25, 1925, Scottish inventor John Logie Baird gave the first public demonstartion of televised Silhouette and duotone images in motion, at Selfridge's department Store in London.

David Sarnoff was the leader of NBC, born in a small village of Belarus, Sarnoff came to America as a young boy and began selling newspapers to suport his family.
He soon ran a whole newsstand, and then be began working in the telegraph business. As a young man, he famously claimed that he was a hero telegraph operator who kept in touch with operators aboard the Titanic on the night the ship sank.
But soon sarnoff began to move onto bigger and better things a few years later, he eventually leaped his way to Radio and then into TV.
He began buying up other companies like General Electric, American Marconi and many others, placing himself near decision makers

so that he was able to grab a leadership position at a start-up radio network when that business model first took off. When TV was developed in 1926, he pulled the same trick.

· Key companies or industry leaders (a range of examples)

BBC:

The funding of the BBC is a multinational company that gets funds from the people who pay for their licences and they don't need to broadcast adverts from the outside, but they do advertise their own programmes from within.

ITV:

The ITV channel (Independent Television), is a large national company, which depends on it's advertising for it's income, the adverts are shown between programmes.

NBC:

The NBC, also known as the National Broadcasting Company, is an American television network and former radio network, it's funding comes from the same source as ITV, advertising American products.

· How individuals can get into the industry, i.e. Qualifications needed etc.

Although six major studios produce most of the motion pictures released in the United States, many small companies are used as contractors throughout the process. Most motion picture and video establishments employ fewer than 5 workers. Many additional individuals work in the motion picture and video industries on a freelance, contract, or part-time basis, but accurate statistics on their numbers are not available. Competition for these jobs is intense, and many people are unable to earn a living solely from freelance work. The workforce of this industry is much younger than most, with 54 percent of employees being 34 or younger. In addition 13 percent of employees are aged 16 to 20 compared with only 4 percent of employees in that age group in all industries (table 1).

Hours. Unusual hours are normal in this industry, with 22 percent of workers having part-time schedules and 14 percent having variable schedules. In 2008, workers averaged 29.6 hours per week.

Basically it's almost impossible to get a job in the Film and Television Industries due to stiff competion for very few jobs and very few talented people are employed.

· Your own interest and evaluation of your chosen industry

Newspaper: The Crawley Observer

My interest in it would be what happens in Crawley like the news on what the council, the community and the other neighbourhoods of Crawley had been up to, what's happening in the entertainment section and it has all the what, why, where, when, who and how questions being answered.

My evaluation on the Crawley Observer would be that it's the best local news in the West Sussex district, the photographs of the Crawley Observer are obivously computer generated and printed off so they won't waste more ink then they usually do when using old fashion printers.

Unlike the other newspapers like the Times, the Daily Mail, the Daily Mirror and the News of the World, the Crawley Observer is full of truthful facts and reasonable oppotunities in the entertainment, sales, job search and sport sections.

Media industry report sheet

BTEC First Diploma

Name:

Date:

Media Industry Report Sheer

1. Make a list of as many Media industry areas that you can think of

Moving Images:

Television

Film

Audio:

Radio

Talking Books

Guides

Print:

Newspaper

Magazine

Poster

Flyers

Interactive Media:

Websites

CD-Roms

Video Games

Advertising and Marketing:

Print

Television

Radio

Film

2. From the list above choose three possible Media industries that you may wish to pursue when leaving college

1. Television

2. Newspaper

3. Radio

Media Industry Sectors

Moving Images: Television like BBC and 2oth Centuary Fox.
Films like Disney and Liongate.

Audio: Radio like Mercury FM, Breakfast Show, BBC Radio and The Terry Hour (new edition).

Print: Newspapers like the Crawley Observer and the Sun.
Magazines like Unlimited and the TV Times.

Interactive Media: Website like the Daily Mirror and the Sun.
Video Games like Sega and X-Box.

Advertising and Marketing: no comment on advertising and marketing

Producers, Distributors and Regulators

Producers are people who make the project and try to market it as a product for the Industry, I think the producer that I know of is called Oliver Postgate, he was a director and a producer of his early forms of animation for the BBC industry, there are other producers called Branarder and 24.

A Distributor is someone who own the companies like the famous BBC 1, BBC 2, BBC 3 and BBC 4, then there are the others like ITV Digital, CITV, Channel 4 and Five.

A Regulator is someone who is responsible for the Producer and the Distributor to follow the code of conduct and ensures that the products gets finished on time.